![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/9576b9f8-e2ae-41b6-861e-94986c277d26_rw_1920.jpg?h=0bf3bdd8441db67b79181faca5decc53)
Concept and execution of the key visual for "You can make it happen" campaign for a pharmaceutical client. Logo and client information were removed.
Below is the original photo from the photoshoot, I used Photoshop to add effects and emphasize the idea behind the tagline:
Below is the original photo from the photoshoot, I used Photoshop to add effects and emphasize the idea behind the tagline:
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/a8395c3f-13cf-40a0-84ee-417a9187224e_rw_1920.jpg?h=432f2ec3e490ad537442ff0460022e5f)
Concept and mood board:
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/fed865de-f5f2-4e32-907c-e885279a196a_rw_1920.jpg?h=af48fa6be011a1a03d52de53179724af)
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/7aab6ac4-6d61-4bd0-9836-119715178c92_rw_1920.jpg?h=1068a0d1f0111525c76afc2ff2e4cc38)