Le Petit Marseillais

TV and print concepts for the launch campaign for Johnson&Johnson body care products. The advertised shower gel is produced from natural ingredients and made in Provence. The visual concept aimed to emphasize both: the French origin and unique composition of the cosmetic. ©Realized at DDB Warsaw. Client: Johnson&Johnson/Creative Director: Maciej Waligóra/With: Izabela Wit and Jan Mirosław

Concept 1:
Concept 2:
Alternative concepts:
Key visual selected for the campaign:
Final version with color adjustment and the "NEW" label: 
TV campaign:
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