Concept 1:
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/efd818534072e270211b7564_rw_1920.jpg?h=c70c4a3d0ccff7e08ecb35643b172706)
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/313f29a751e965a51001e72a_rw_1920.jpg?h=7abc62fc238ecd121bcd35b80ee1c542)
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/78902d163992917661f7bfdf_rw_1920.jpg?h=59cfcf2d5eea7653684a6560cda7d83e)
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/bbf9bdd41c1b25f68c0dd050_rw_1920.jpg?h=fb1b18f24e5318b07ab30c50fb05bc89)
Concept 2:
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/03799ba9148f68268ccea503_rw_1920.jpg?h=01d412eb38a41b5dffc994c9549f8904)
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/76c51c30-891b-47d1-b7d4-28e6bc5eb89a_rw_1920.jpg?h=bb5dfe9e2073fd69ab59d11fdd849de2)
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/cadec947-6b4d-4601-b401-5588a05ee44f_rw_1920.jpg?h=e092cef2b72e19e6c3796b6791d04846)
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/6c295b75-ff35-4992-9e3d-7d0248876bea_rw_1920.jpg?h=19469a62929c5ad0daecfd5dafe70a0e)
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/d02d0a362a58b12cd4a6de19_rw_3840.jpg?h=ba5ad668dfe8a0246e6900a99716e84a)
Alternative concepts:
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/3fcc8c1a-a0b3-4de0-ae0c-02e24f05c52e_rw_1920.jpg?h=5a360c7fdb5e9ace29310519e0647d0a)
Key visual selected for the campaign:
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/95b45e0d-b4e7-4956-9d41-f8d7707b3779_rw_1920.jpg?h=52bb51500f4c7893eff4de76f41fac62)
Final version with color adjustment and the "NEW" label:
![](https://cdn.myportfolio.com/614d94733478aea2248b61de1ef7c92a/10b0644a-0252-4913-a85a-f0c37e2aa80e_rw_1920.jpg?h=5de5027756f6ec9c233d361ae028ee3c)
TV campaign:
TV and print concepts for the launch campaign for Johnson&Johnson body care products. The advertised shower gel is produced from natural ingredients and made in Provence. The visual concept aimed to emphasize both: the French origin and unique composition of the cosmetic. ©Realized at DDB Warsaw. Client: Johnson&Johnson/Creative Director: Maciej Waligóra/With: Izabela Wit and Jan Mirosław