Concept 1:




Concept 2:





Alternative concepts:

Key visual selected for the campaign:

Final version with color adjustment and the "NEW" label:

TV campaign:
TV and print concepts for the launch campaign for Johnson&Johnson body care products. The advertised shower gel is produced from natural ingredients and made in Provence. The visual concept aimed to emphasize both: the French origin and unique composition of the cosmetic. ©Realized at DDB Warsaw. Client: Johnson&Johnson/Creative Director: Maciej Waligóra/With: Izabela Wit and Jan Mirosław