You didn't stop playing because you grew up. You grew up because you stopped playing. Don't grow up.
Growing older is mandatory, but being an adult is not. Don't grow up.
I tried adulthood, but I prefer chocolate. Don't grow up.
Creative Director: Maciej Waligóra
Art Director: Gosia Nierodzińska
Copywriter: Justyna Niekielska
Designers: Emilia Szkurłat, Maria Stangel
Project realized for E.Wedel at DDB Warsaw
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